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TWC WiFi-Denti-Fier

Created at: Firstborn
Client: Time Warner Cable
Role: Art Direction
Year: 2013

 

Time Warner Cable wanted to build a simple bandwidth calculator to help customers choose the right Internet plan. Instead of building another boring calculator, we came up with the WiFi-Denti-Fier, a more engaging and friendly digital experience.

The multi-platform browser experience uses 3D characters to help give the calculator a human touch.

Everything from the original characters to the interactive animations was conceived, designed, and developed by the Firstborn team.
 

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CASE STUDY VIDEO

Just enter some information about yourself, your household, and the devices you use, and the TWC WiFi-Denti-Fier delivers a personalized plan recommendation.

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We created a whole cast of characters to help tell the story, and ensure a seamless user interface to guide the customers through the experience.

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Creative Director
Flavio Vidigal


Art Director
Bruno Perotto


Designer
Prabhu Kandavelu

Copywriter
Justin Earley

CG Director
Michael Kuzmich

CG Art Director
Jonathan Kim


Character Artist
Ron White

Film Editor
Amy Adair

Tech Director
Chuck Masucci

Creative Developers
Florian Zumbrunn
Alberto Chang

Director of Business Planning
Gully Flowers


Executive Producer
Seth Tabor

Senior Producer
Jillian Likens
Jason Glassman


Producer
Leo Seeley