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DEW / Call of Duty
Fuel Up for Battle

Created at: Firstborn
Client: Mountain Dew
Role: Art Direction

Year: 2014

Call of Duty players are obsessed by character customization and power ups that gives them in game advantages.

We created a digital market place for code redeeming as part of the tactics for Dew and Doritos gaming promotion building up anticipation for the launching of Call of Duty: Advanced Warfare.

The gamified experience kept fans coming back to complete missions, unlock badges and earn exclusive content to share. The cinematic approach creates a distinct visual appeal and its something that we must honor while thinking an experience for Call of Duty fans.

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CASE STUDY VIDEO

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The gamified experience kept fans coming back to complete missions, unlock badges and earn exclusive content to share.

Executive Creative Director
Dave Snyder

Creative Director
Flavio Vidigal

Associate Creative Director
Jonathan Kim

Art Director
Bruno Perotto

Designer
Edwin Garza

Copywriter
Elizabeth Entenman

Executive Producer
Seth Tabor

CG Director
Michal Z. Kuzmich

Visual Effects
Jordan Caroll

Compositor Artist
Bruno Ferrari

Film Editor
Amy Adair

Tech Director
Chuck Masucci

Creative Developer
Florian Zumbrunn
Roel Kok

Program Manager
Katie Leo

Senior Producer
Chris Grey

Producer
Tyler Watamanuk