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The Digital Invaders

Created at: Grupo W
Client: Grupo W
Role: Art Direction, Lead Design, Animation
Year: 2010

 

This is the website for Grupo W’s internal project called Digital Invaders, a creative school dedicated to finding new talent and developing their capabilities, as well as promoting creativity through innovation and new technologies.

We started with an illustration made for the school's t-shirt. The fun and creepy look was a good starting point to help me set the visual tone for the project. The end result was a playful and unusual website for users to explore more about the school.

Besides the website, I also had the chance to lead design classes during the second semester of 2010, which was one the most rewarding experiences I had in Mexico.
 

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WEBSITE WALKTHROUGH VIDEO

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So far, the Digital Invaders has graduated over 180 students. Most of them are already working in some great creative agencies and studios across the world.

THE DIGITAL INVADERS PROMO VIDEO

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Creative Director
Miguel Calderón
Ulises Valencia


Art Director
Bruno Perotto


Illustrators
Bruno Perotto
Rafa Hu
Dante Escalante
Sebastián Mariscal

Motion
Bruno Perotto
Rafa Hu
Sebastián Mariscal

Creative Developer
Edgar Ortíz "Wolf"


Copywriter
Guillermo Bernal

Music & Sound Design
Caleb Guzmán
Fernando Padilla