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MountainDew.com

Created at: Firstborn
Client: Mountain Dew
Role: Art Direction, Lead Design
Year: 2014

 

We redesigned the entire DEW universe of programs, products, and content. The new pages can be easily updated without feeling generic or templated, allowing DEW to scale their content throughout the year. As a result, every section has its own vibe and always feels fresh.

The majority of MountainDew.com visitors access the site from their mobile devices, so instead of starting with the desktop and building a traditional responsive design, we evolved our process by creating a best-in-class mobile experience first—and then worked backwards to build an immersive desktop experience.

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CASE STUDY VIDEO

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Executive Creative Director
Dave Snyder


Creative Director
Flavio Vidigal


Associate Creative Director
Bruno Perotto

Designer
Prabhu Kandavelu

Copywriter
Elizabeth Entenman


Tech Director
Chuck Masucci

Sr. Creative Developer
Rick van Mook

Creative Developer
Edwin Toh

Program Manager
Katie Leo


Senior Producer
Chris Grey

Producer
Tyler Watamanuk